Web Analytics vs. Scrum/Agile

“Back” in the good old days of web analytics, where projects were based on deadlines and implementing web analytics used to be a straight forward process of ensuring that everything was up and running before the deadline, has the last couple of years been challenged by evolving methods in the project management field. So how[…]

Web Analytics & data visualisation

How are web analytics vendors investing in data visualisation (Dashboard)? The above question is becoming increasingly popular in the world of web analytics – more and more people want to know all about about the different data visualisation options open to them before making a decision about which one best suits their needs. The big names[…]

How to correlate your web analytics data blog post

How to calculate correlation on your data

Correlation. Not many web analyst do it, but we should be doing it. It’s the only way to be sure if there is a dependency between two sets of data. A classic example is “weather temperature” vs “Sale of umbrellas” or “Sale of ice creams”. But what about the web analytics world? Shouldn’t we be[…]