Happy Families: Data Layers and Tag Management

Tags are crucial for the marketing team but they can cause all sorts of headaches which is why you need to understand how to use data layers and tag management solutions. Many leaders like to think of their businesses like a family and, like many families, the children often squabble. Two of these children, however,[…]

Adobe DTM soon to Launch… Launch?!

Confused? don’t be. Adobe DTM, which was formerly known as “Satellite” and acquired by Adobe in 2013 is changing it’s platform and also rebranding it self at the same time. Because the tag management system was state of the art “back” then, it made sense for Adobe to find a strong solution that already existed[…]

scrum agile board

Web Analytics vs. Scrum/Agile

“Back” in the good old days of web analytics, where projects were based on deadlines and implementing web analytics used to be a straight forward process of ensuring that everything was up and running before the deadline, has the last couple of years been challenged by evolving methods in the project management field. So how[…]

klipfolio marketing dashboard

Web Analytics & data visualisation

How are web analytics vendors investing in data visualisation (Dashboard)? The above question is becoming increasingly popular in the world of web analytics – more and more people want to know all about about the different data visualisation options open to them before making a decision about which one best suits their needs. The big names[…]

How to correlate your web analytics data blog post

How to calculate correlation on your data

Correlation. Not many web analyst do it, but we should be doing it. It’s the only way to be sure if there is a dependency between two sets of data. A classic example is “weather temperature” vs “Sale of umbrellas” or “Sale of ice creams”. But what about the web analytics world? Shouldn’t we be[…]