Adobe DTM soon to Launch… Launch?!

Confused? don’t be. Adobe DTM, which was formerly known as “Satellite” and acquired by Adobe in 2013 is changing it’s platform and also rebranding it self at the same time. Because the tag management system was state of the art “back” then, it made sense for Adobe to find a strong solution that already existed[…]

scrum agile board

Web Analytics vs. Scrum/Agile

“Back” in the good old days of web analytics, where projects were based on deadlines and implementing web analytics used to be a straight forward process of ensuring that everything was up and running before the deadline, has the last couple of years been challenged by evolving methods in the project management field. So how[…]

How to correlate your web analytics data blog post

How to calculate correlation on your data

Correlation. Not many web analyst do it, but we should be doing it. It’s the only way to be sure if there is a dependency between two sets of data. A classic example is “weather temperature” vs “Sale of umbrellas” or “Sale of ice creams”. But what about the web analytics world? Shouldn’t we be[…]