Our Web analytics services
We can support your web analytics solution all the way from KPI workshops, hardcore code implementation to sophisticated dashboards.
Here are some of the areas that we are specialised in:
Ninja Way: The Web Analytics Process
We have built a unique process for web analytics implementation. Based on experience with over 100+ implementations. Read more about our approach.
Build your data architecture
Want a world class web analytics solution? Certified as Adobe Analytics Architect means that we will implement a future proof data structure that is hassle free and optimized to work with your in-house database solution.
Help you implement the code
Tired of working with people who don´t understand the technical aspects of the Adobe Analytics platform? We can help you understand which code needs to be implemented and how it should be implemented.
On site training in web analytics
Want a better understanding of your web analytics tools? We specialize in Adobe Analytics (Sitecatalyst) and Google Analytics. Read more about our offering or get in touch today!
Our latest blog posts
Unique content made by Web Analytics Ninja. We like to share our knowledge. Blog posts are usually posted on this web site before being shared on LinkedIN or any other websites:
Tags are crucial for the marketing team but they can cause all sorts of headaches which is why you need to understand how to use data layers and tag management solutions. Many leaders like to think of their businesses like a family and, like many families, the children often squabble. Two of these children, however,[…]
This post will focus on implementation of the TripAdvisor script. Since there is no official documentation done by TripAdvisor on how to implement the script through DTM, I will show you what code is needed and how you implement it. Background: This documentation is useful if you have more than one DTM property used on[…]
“Back” in the good old days of web analytics, where projects were based on deadlines and implementing web analytics used to be a straight forward process of ensuring that everything was up and running before the deadline, has the last couple of years been challenged by evolving methods in the project management field. So how[…]
How are web analytics vendors investing in data visualisation (Dashboard)? The above question is becoming increasingly popular in the world of web analytics – more and more people want to know all about about the different data visualisation options open to them before making a decision about which one best suits their needs. The big names[…]
Correlation. Not many web analyst do it, but we should be doing it. It’s the only way to be sure if there is a dependency between two sets of data. A classic example is “weather temperature” vs “Sale of umbrellas” or “Sale of ice creams”. But what about the web analytics world? Shouldn’t we be[…]
Data Management Platforms also known as DMPs is the new black. All media agencies are talking about. All Web Analytics vendors are talking about it. Even I have taking time to write about it (which is a clear indicator of that the interest for the DMPs is out there) So what is a DMP? A DMP[…]
Finally Google picked up on the entire marketing cloud solutions that most enterprise companies are already using or about to invest in. I only welcome competition in the web analytics and (I hate this word) big data world. As a consultant, it will become easier for us to benchmark tools because the offer is more or[…]
It happens, that I actually take my time to explain people what web analytics is and what it’s not. But what I should be explaining much more of is the importance of data quality. The data you collect and make decisions from. The data that you will proudly use in presentations and have in mind[…]
If you are working with Google Tag Manager, Adobes DTM (Dynamic Tag Manager), Tealium or any other tag management vendor, you will always feel like you have unlimited powers when it comes to deploying tags. A classic scenario is when someone from the marketing department sends you an e-mail and want you to implement a[…]
Over the last couple of years the web analytics field has moved from being a boring tagging task to a more dynamic task, which allows marketers to implement tagging within minutes… that’s at least what the web analytics vendor are preaching with the introduction of tag managers within the last couple of years. The truth[…]